Bollywood superstar Salman Khan got a new job. He was made the brand ambassador for Mountain Dew, the popular cold drink by PepsiCo India. Salman is the first person to do the role on the part of Mountain Dew. The actor was chosen for the job to bring forward the brand philosophy of “Darr Ke Aage Jeet Hai”, as our Sallu is one person who truly reflects the ideology.
PepsiCo Beverage's Managing Director, Deepika Warrier explained, “Mountain Dew is strongly anchored in the relevant consumer insight of Darr Ke Aage Jeet Hai. We have chosen him as he has strong national appeal.” Warrier is confident that the agreement is mutually rewarding.
On the other side Salman Khan expressed his opinions like this - “I love the high-action imagery of Mountain Dew and there is a message at its core. I am eager to work with them”. He also added how he loves the taste of the drink and has often consumed it in the past in US even before it was launched in India.